100 Masters - a new campaign to identify contemporary skilled people from the Black Country and help inspire future talent.

100 Masters is a new campaign produced by Creative Black Country that aims to identify contemporary skilled people from the region and help inspire future talent. Using Augmented Reality to bring the first of the five nominated Masters to life lead artists, Juneau Projects, have created hand-painted animations that spring into action using smart phone app Layar.

The Black Country was forged at the hands of men and women from all walks of life who honed their skills to the highest levels. It was through their craftsmanship and diligence that the region became renowned as the industrial heartland of the UK, and we believe it is time to represent the present-day masters who have been making tremendous strides.
Working with RHS Chelsea Gold winning cacti breeder Stan Griffin; fashion illustrator Elizabeth Ilsley (who counts Rhianna and the Kardashians as fans); legendary printmaker John Neave; the UK’s first B-girl Hanifa McQueen Hudson; and award-winning animator Drew Roper, Juneau Projects produced the animations which were presented as a feature in the Express & Star newspaper.

Why the contribution is important

100 Masters is a unique opportunity to be able to celebrate the creativity of the Black Country. The lead artists were specifically looking at how they could show people the talents of the nominated masters in a visually exciting way. They worked with augmented reality technology to embed additional layers of information, detail and interest within the printed information about the project and the masters.

As a developing technology it allows information to be placed, shared and viewed through a mobile device within the real world, it is therefore a great way to give people an insight into the lives and talents of the Masters.
The animations were placed as augmented reality content within an Express & Star newspaper feature on the 100 Masters commission. Each animation shows the masters at work, using their unique talents. The AR content complemented the written and printed content, allowing the masters to pop out of the paper so that viewers can engage with them in new and innovative ways.

About Creative Black Country
Creative Black Country is part of the national Arts Council England’s Creative People and Places program, which encourages more people to experience the arts. We work with local people to discover, explore and grow an exciting and meaningful programme of arts activity in the Black Country.


Social Media: #100Masters @100Masters

Creative Black Country is part of the Creative People and Places programme, initiated and funded by Arts Council England through the National Lottery. Creative People and Places is about more people taking the lead in choosing, creating and taking part in art experiences in the places where they live. There are 21 independent projects, each located in an area where people have traditionally had fewer opportunities to get involved with the arts. Creative People and Places projects have reached over 1.45 million people, 91% of who do not regularly engage in the arts.



by CreativePeopleandPlaces on August 01, 2017 at 04:05PM

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