Examples of Art Fund's support for digital initiatives which support audience engagement and participation

As well as helping museums and galleries to take their ambitions further by investing in their collections and supporting curators to upskill their expertise, we also fund programmes and projects to support wider audience access and participation. Below are examples of innovative Art Fund-assisted projects carried out by museums and galleries, and other sector bodies, which make use of digital to support the development of larger, more engaged and diverse audiences:

  •  In 2012 we awarded a £2m grant to the National Gallery and the National Galleries of Scotland to jointly acquire Titian’s Diana and Callisto, 1556-1559. We further funded the National Gallery to tour its ‘Titian Experience’, whereby visitors were invited to step inside a mobile cinema truck and watch a short film that approached Titian’s work from a 21st century perspective, at Hay, Grassington, Buxton and Latitude art festivals between May and July 2013. 
  • York Museums Trust was awarded £5,000 through our Treasure Plus Scheme (which supported museums to increase audience engagement with Treasure by funding new displays, exhibitions and learning activities) in 2015 to develop its ‘Teaching Prehistoric Yorkshire’ educational resources which explore prehistory through fifteen archaeological finds from Yorkshire. The resources, which are freely available on Google Cultural Institute, include video introductions to objects and short films of curators talking about findings and why they are significant, as well as comprehensive teaching notes and pupil activity sheets.
  • We fund organisations, such as Stagetext and VocalEyes, to mitigate barriers which prevent or discourage people who are deaf, deafened or hard of hearing (in the case of Stagetext) or blind or partially sighted (VocalEyes) to enjoy, experience and engage with museums and galleries. For instance, 2017 marked the fourth consecutive year that we partnered with VocalEyes to create audio description introductions for the five finalists of Art Fund’s Museum of the Year award. These introductions, which highlighted the museums’ achievements, access descriptions, and their provision for blind and partially sighted visitors, were made freely available to the public via VocalEyes’ website and SoundCloud and have been downloaded 618 times to date.

Why the contribution is important

Art Fund is the national fundraising charity for art. In 2016 alone we gave over £4.7m to help museums and galleries acquire works of art for their collections  We also help museums share their collections with wider audiences by supporting a range of tours and exhibitions, and make additional grants to support the training and professional development of curators. We are independently funded, with the core of our income provided by 123,000 members who receive the National Art Pass and enjoy free entry to over 240 museums, galleries and historic places across the UK, as well as 50% off entry to major exhibitions and subscription to Art Quarterly magazine. In addition to grant-giving, our support for museums includes Art Fund Museum of the Year (won by the Hepworth Wakefield in 2017) and a range of digital platforms, including our crowdfunding platform Art Happens.

by KWrightArtFund on August 11, 2017 at 02:14PM

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